Privacy policy

Privacy Policy

Last Updated: 6 August 2026

At My Tippy Toes, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, place an order, or interact with us.

By using our website, you agree to the collection and use of your information as described in this Privacy Policy.

Who We Are

My Tippy Toes is an online retailer based in South Africa, offering carefully selected baby essentials for every stage of your little one's journey.

Our online store is hosted by Shopify, which provides the eCommerce platform that enables us to sell our products securely.

Information We Collect

When you use our website or place an order, we may collect the following information:

Personal Information

  • Full name
  • Email address
  • Telephone number
  • Delivery address
  • Billing address
  • Company details (where applicable)

Order Information

  • Products purchased
  • Order history
  • Delivery instructions
  • Payment confirmations

Payment Information

Payments are processed securely through trusted third-party payment providers.

My Tippy Toes does not store your debit or credit card details.

Technical Information

When visiting our website, we may automatically collect:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Website activity
  • Cookies
  • Shopping cart information

How We Use Your Information

We use your information to:

  • Process and deliver your orders
  • Communicate order updates
  • Respond to customer enquiries
  • Provide customer support
  • Process refunds and returns
  • Improve our website and customer experience
  • Prevent fraud and protect our business
  • Comply with legal obligations
  • Send promotional offers (only if you have opted in)

Marketing Communications

If you choose to subscribe to our newsletter or marketing emails, we may send you:

  • Promotions
  • Special offers
  • Product launches
  • Parenting tips
  • Store updates

You can unsubscribe at any time by clicking the Unsubscribe link in any marketing email.

Cookies

Our website uses cookies to improve your browsing experience.

Cookies help us:

  • Remember your shopping cart
  • Save your preferences
  • Improve website performance
  • Analyse visitor behaviour
  • Personalise your shopping experience

You can disable cookies through your browser settings, although some website features may not function correctly.

Sharing Your Information

We only share your information where necessary to provide our services.

This may include:

Shopify

Our website is hosted on Shopify. Your information is securely processed through Shopify to enable purchases, order management and customer support.

Payment Providers

Payments are securely processed by trusted third-party payment gateways.

Courier Partners

To deliver your order, we may share:

  • Your name
  • Delivery address
  • Contact number
  • Email address

with our courier partners.

Legal Requirements

We may disclose information where required by law or to protect our legal rights.

We never sell your personal information.

Data Security

We take reasonable technical and organisational measures to protect your personal information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Disclosure

While we take every reasonable precaution, no internet transmission can be guaranteed to be completely secure.

Data Retention

We retain your personal information only for as long as necessary to:

  • Complete your order
  • Provide customer support
  • Meet legal obligations
  • Resolve disputes
  • Maintain financial records

Information that is no longer required is securely deleted or anonymised.

Your Rights Under POPIA

In accordance with the Protection of Personal Information Act (POPIA), you have the right to:

  • Request access to your personal information
  • Correct inaccurate information
  • Request deletion of information where legally permitted
  • Object to certain processing activities
  • Withdraw consent for marketing communications
  • Lodge a complaint with the Information Regulator

To exercise any of these rights, please contact us using the details below.

Children's Privacy

Although we sell products intended for babies and young children, our website is intended for use by adults.

We do not knowingly collect personal information directly from children.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites.

We encourage you to review their privacy policies before providing personal information.

International Data Transfers

As our website is hosted by Shopify, some information may be processed or stored on secure servers located outside South Africa.

Where personal information is transferred internationally, we take reasonable steps to ensure that it receives an adequate level of protection consistent with applicable data protection laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the updated revision date.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions regarding this Privacy Policy or how we process your personal information, please contact us.

My Tippy Toes

📧 Email: my-tippytoes@outlook.com

🌐 Website: www.mytippytoes.co.za

Information Regulator (South Africa)

If you believe that we have not handled your personal information in accordance with the Protection of Personal Information Act (POPIA), you may lodge a complaint with:

The Information Regulator (South Africa)

Website: https://www.inforegulator.org.za

Email: PAIAComplaints@inforegulator.org.za

General Enquiries: enquiries@inforegulator.org.za